戶外啤酒廣告宣傳
Busch 以稻草包裝宣傳其Busch Farmer's Pack
Busch 以一場非傳統的戶外廣告活動，吸引大眾目光，宣傳其僅於加拿大草原省份限量發售的 Busch Farmer's Pack。為此宣傳噱頭，公司以取材自產品包裝設計的畫作，包裹稻草捆，並將其擺放於薩斯喀徹溫省羅斯敦（Rosetown）及畢加爾（Biggar）的公路沿線，打造出品牌所稱的「稻草廣告牌」（baleboards）。
Busch 這項農業靈感計劃，以一個鄉郊媒體渠道，取代傳統城市廣告牌，並就每個包裝的稻草捆，向農場主人支付標準市場費率。此外，公司亦承諾未來將把 10% 的全國媒體預算，投放於這種源自農場的廣告手法之中。透過此舉，Busch 為加拿大農業工作者，創造額外的價值及經濟機會。
限量版 Busch Farmer's Pack 本身，則吸引重視真實性及地區連繫的消費者。
英文原文
Busch draws attention with an unconventional outdoor advertising campaign for its limited-edition Busch Farmer's Pack, which is available exclusively in the Canadian Prairies. For the stunt, the company wrapped hay bales with artwork from the pack's design and placed them along highways in Rosetown and Biggar, Saskatchewan. This created what the brand calls 'baleboards.'
Busch's agriculturally inspired initiative replaces traditional urban billboards with a rural media channel that pays farm owners the standard market rate for each wrapped bale. In addition, the company has committed to directing ten percent of its national media budget toward this farm-grown advertising approach going forward. In doing so, Busch generates additional value and economic opportunities for Canadian agricultural workers.
The limited-edition Busch Farmer's Pack itself appeals to consumers who value authenticity and regional connection
- 來源
- Trend Hunter
- 發布
- 2026-08-01
- 品類
- Activism
- 出處