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7-Eleven Singapore is tapping into the collectible craze with a Build-Your-Own 7-Eleven Store blind box collection with five miniature store designs inspired by favorite finds. Mirroring some of the experiences customers love most at the convenience store, one collectible represents Cozy Sips, another, the Snack Stop for quick grab-and-go replenishment, and Happy Checkout with a smiling rice ball in an apron. The five-piece blind box collection also includes one more special edition under wraps for diligent collectors to discover.

Already, shoppers frequent 7-Eleven for essentials, but customers also choose to visit because they want novel experiences and fresh finds. Collectibles are in high demand across categories, from trading cards to designer toys to limited-edition figurines, and savvy retailers are taking note of the momentum they create to drive foot traffic to stores.