AI闢謠應用程式
BSBot 助 Publicis 客戶於康城辨別 AI 的真偽
在戛納國際創意節開幕首日，陽獅集團（Publicis Groupe）推出一款帶戲謔意味的 BSBot，僅供旗下客戶使用，將人工智能術語，翻譯成「真心話」。這款應用程式，讓客戶能夠錄製音頻，或上傳關於人工智能的演講、會議、簡報、文章及新聞稿的圖片及文字，而 BSBot 則會提供一份評估，聚焦於真正應該提出的問題。
陽獅集團主席兼行政總裁 Arthur Sadoun 表示：「目前唯一比人工智能本身更普及的，就是圍繞它的種種噪音。」「戛納只會讓這股噪音進一步放大。」
在一部名為《A-I-A-I-Oh》的短片中，陽獅集團以兒歌《Old MacDonald Had a Farm》的旋律作為配樂，戲謔地調侃「滿口承諾世界的廣告科技型男」。
英文原文
On the first day of the Cannes Lions Festival of Creativity festival, Publicis Groupe released a tongue-in-cheek BSBot exclusively for its clients to translate AI jargon into "real talk." The app lets clients record audio or upload images and text from speeches, meetings, presentations, articles and press releases about artificial intelligence, and BSBot provides an assessment focused on the real questions that should be asked.
"The only thing more widespread than AI at the moment is the noise surrounding it," said Arthur Sadoun, chairman and chief executive of Publicis Groupe, "Cannes will only amplify it further."
In a short film titled 'A-I-A-I-Oh,' Publicis Groupe poked fun at "ad tech bros promising the world," set to the tune of the nursery rhyme Old MacDonald Had a Farm.
- 來源
- Trend Hunter
- 發布
- 2024-06-12
- 品類
- Humor
- 出處
- prweek