香水品牌派對
Valentino Beauty 舉辦 Born in Roma Purple Melancholia 發佈會
Valentino Beauty（獲 L'Oréal 授權經營）正籌辦一場私密的家庭派對，由全球香水代言人 Colman Domingo 主持，推出全新「Born in Roma Purple Melancholia」系列，同時發布女性及男性雙線香水。
這個系列包括 Born in Roma Purple Melancholia Donna——一款以布林及馬達加斯加雲呢拿為核心構建的西普果香型香水，以及 Born in Roma Purple Melancholia Uomo——將豆蔻與椰子調結合的香氛。這場於 2 月 19 日倫敦時裝週期間舉行的活動，將把倫敦一個私人場地，改造為 Valentino Beauty House，邀請音樂界人士、美妝業內人士及品牌好友出席，並以音樂、記憶及自我表達作為主題。
對消費者而言，這場以派對形式呈現的發布會，著重體驗式敘事及由名人主導的品牌儀式感，強化了香水作為一個社交、感官體驗時刻的定位，而不僅僅是一次產品購買行為。
英文原文
Valentino Beauty, operating under an L'Oréal license, is staging an intimate house party hosted by global fragrance ambassador Colman Domingo to introduce its new 'Born in Roma Purple Melancholia' line, featuring a dual Donna and Uomo release.
The collection includes Born in Roma Purple Melancholia Donna, a chypre-fruity scent built around plum and Madagascar vanilla, and Born in Roma Purple Melancholia Uomo, which pairs cardamom with coconut accords. The London Fashion Week event on 19 February will convert a private London venue into the Valentino Beauty House, inviting music figures, beauty insiders and brand friends and leaning into music, memory and self-expression as motifs.
For consumers, the party-format launch emphasizes experiential storytelling and celebrity-led brand rituals, reinforcing fragrance as a social, sensory moment rather than just a product purchase.
- 來源
- Trend Hunter
- 發布
- 2026-02-12
- 品類
- Graffiti
- 出處
- cosmeticsbusiness