益生元頭皮護理系列
Straand 現已於Boots UK及Priceline上架
澳洲頭皮護理品牌 Straand，以其益生元產品系列，進駐 Boots UK 及 Priceline Australia，支持一套以藥房為先的零售策略，旨在提升可及性及可信度。此品牌於 2022 年創立，獲逾 400 萬澳元資金支持，研發旨在重新平衡頭皮微生態、應對刺激及頭皮屑等問題的配方。
Straand 的產品線，涵蓋洗髮水、護髮素、洗前護理油、頭皮面膜、精華液、磨砂膏、髮香噴霧及乾洗噴霧，大部分產品均採用夾竹桃益生元複合配方。Boots 的推廣於 6 月中旬展開，Priceline 的推廣則於 7 月跟進，令品牌零售據點數量大約增加八倍。Straand 亦正籌備於英國推出 TikTok Shop，並將於 9 月推出升級版乾洗噴霧。
對消費者而言，藥房的產品陳列位置，令有針對性的頭皮護理更易取得，同時強化其以科學為本的品牌定位。此次擴張反映出頭皮健康，正由小眾美容潮流，轉變為日常護髮流程中主流的一環。
英文原文
Australian scalp care brand Straand expanded into Boots UK and Priceline Australia with its prebiotic product range, supporting a pharmacy-first retail strategy designed to improve accessibility and credibility. Founded in 2022 and backed by more than AU$4 million, the brand develops formulas intended to rebalance the scalp microbiome and address concerns such as irritation and dandruff.
Straand’s lineup includes shampoo, conditioner, pre-wash oil, scalp mask, serum, scrub, hair perfume and dry shampoo, with most products featuring a rosebay prebiotic blend. The Boots rollout began in mid-June, followed by Priceline in July, increasing the brand’s retail footprint approximately eightfold. Straand is also preparing a TikTok Shop UK launch and an upgraded dry shampoo relaunch in September.
For consumers, pharmacy placement makes targeted scalp care easier to access while reinforcing its science-backed positioning. The expansion reflects scalp health’s shift from a niche beauty trend into a mainstream part of everyday haircare routines.
- 來源
- Trend Hunter
- 發布
- 2026-08-03
- 品類
- Hair
- 出處
- premiumbeautynews, straand.au