Y2K 風格牛仔宣傳活動
Gap 與 KATSEYE 合作推出 2025 年秋季「Better in Denim」
Gap 與國際女子組合 KATSEYE 合作，推出 2025 秋季全球廣告活動「Better in Denim」。此計劃重新演繹 2000 年代初的風格符號，同時強化品牌長久以來將牛仔布定位為文化必備品及百搭衣櫥主角的聲譽。透過與一支明顯人氣正在冉冉上升的音樂組合連結，Gap 有望吸引年輕消費者，同時建立國際知名度。
這次活動的核心，是一部長達 90 秒、配以 Kelis 名曲《Milkshake》為配樂的短片，由 Robbie Blue 編舞。這段表演「突顯 Gap 的低腰牛仔褲，強調動感、活力與舒適感」。透過融合懷舊情懷與當代編舞風格，此活動將牛仔布，定位為兼具潮流舒適感及個人表達媒介的存在。
這次推廣「橫跨數碼渠道、社交平台、店內活動及網紅合作」。此外，Gap 與 KATSEYE 更共同設計一款限量版連帽衫，將組合名字融入品牌的拱形標誌之中，進一步將流行文化與時尚傳承橋接融合。
英文原文
Gap has launched its global Fall 2025 campaign, 'Better in Denim,' in collaboration with the international girl group KATSEYE. The initiative reimagines early-2000s style codes while reinforcing the brand’s reputation for denim as both a cultural staple and a versatile wardrobe essential. By aligning with a visibly rising music group, Gap positions itself to engage younger consumers while simultaneously building international recognition.
At the center of the campaign is a 90-second film set to Kelis’ Milkshake, choreographed by Robbie Blue. The performance "highlights Gap’s low-rise denim, emphasizing movement, energy, and comfort." Through its blend of nostalgia and contemporary choreography, the campaign frames denim as both trend-forward comfort and a medium for personal expression.
The rollout "spans digital channels, social platforms, in-store activations, and influencer collaborations." In addition to this, Gap and KATSEYE co-designed a limited-edition hoodie featuring the group’s name within the brand’s arch logo, further bridging pop culture with fashion heritage.
- 來源
- Trend Hunter
- 發布
- 2025-08-19
- 品類
- Celebproducts
- 出處
- marketingdive, gap