啤酒浸染音樂風格牛仔褲
Coors Banquet、Wrangler 與 Chase Rice 推出《Beer Chords》
Coors Banquet 與 Wrangler 及鄉村音樂歌手 Chase Rice 合作，推出限量版產品「Beer Chords」。此設計必將立即吸引消費者，尤其是鄉村音樂粉絲的目光，因為這條牛仔褲上印有 Rice 全新單曲《Connie Lou》的音樂和弦，並採用注入真正 Coors Banquet 啤酒成分的墨水印製而成。
此次合作，是這兩個歷史悠久品牌第三次攜手合作，同時兼具時裝發售及歌曲全球首發的雙重意義——因為歌詞及和弦，會於這首歌曲正式於串流平台上架前，率先於這條牛仔褲上清晰可見。全套「Beer Chords」牛仔褲僅限量 250 條，分兩次於網上發售，這份稀缺性，正推動著收藏家及品牌愛好者的濃厚興趣。
英文原文
Coors Banquet has partnered with Wrangler and country singer Chase Rice to introduce a limited-edition product called 'Beer Chords.' This design is sure to immediately capture the attention of consumers, especially country music fans, because the jeans are printed with the musical chords from Rice’s new single 'Connie Lou' using ink that has been infused with actual Coors Banquet beer.
This collaboration marks the third time the two heritage brands have joined forces, and it functions simultaneously as a fashion release and as the world premiere of the song, since the lyrics and chords become legible on the denim before the track officially drops on streaming platforms. With only 250 'Beer Chords' pairs available across two online drops, scarcity drives interest among collectors and brand enthusiasts.
- 來源
- Trend Hunter
- 發布
- 2026-05-28
- 品類
- Bizarre
- 出處
- shop.coors, prnewswire