社群主導的純淨美妝品牌
beecee 由 Beautycounter 創辦人打造，專為Z世代而生
Gregg Renfrew 於 2013 年創立 Beautycounter（其後改名為 Counter），而 beecee 則是品牌旗下較年輕的新品牌，專為 Z 世代打造。beecee 以「奪回美妝話語權」為使命而創立，在正式推出任何一款產品之前，已純粹憑口耳相傳、同儕推薦及社交媒體，於全美累積超過 10,000 名女性的候補名單。這個積極參與的社群，目前已在產品測試、意見分享及親身出席體驗活動方面擔任重要角色，beecee 亦計劃於今年秋季推出以大學校園為重點的計劃前，先於 10 個城市舉辦社群活動。Renfrew 表示：「我用了逾十年時間為女性打造品牌，而我其中一個最堅定的信念，就是潔淨美妝理應更早進入女性的人生旅程。但單靠產品是不夠的。」她補充：「美妝的下一個篇章，關乎打造一個讓女性能夠彼此學習的空間。」
beecee 定於 9 月 15 日正式推出，帶來一系列符合 Counter 潔淨標準（Blueprint for Clean）的多功能美妝必備品精選系列。
英文原文
Gregg Renfrew founded Beautycounter in 2013 (which has since rebranded as Counter) and beecee is the brand's newer, younger sibling, purpose-built for Gen Z. beecee was built on a mission to "take beauty back" and before a single product has officially launched, it has built a waitlist of more than 10,000 women across the United States, purely through word-of-mouth, peer recommendations, and social media. Already, this engaged community is playing a key part in testing products, sharing feedback and showing up at in-person experiences, and beecee plans to bring community events to 10 cities before launching a university-focused program on college campuses this fall. “I’ve spent more than a decade building for women, and one of my strongest convictions is that clean beauty should reach women much earlier in their journey. But products alone aren’t enough,” said Renfrew. “The next chapter of beauty is about creating spaces where women learn from one another."
beecee is set to launch on September 15th with a curated collection of multifunctional beauty essentials that adhere to Counter’s Blueprint for Clean standard.
- 來源
- Trend Hunter
- 發布
- 2026-08-10
- 品類
- Newventures
- 出處
- beautynewsdaily, beecee