可購物旗幟宣傳活動
IKEA Canada 的 Assemble the World 巧妙運用居家產品造型
隨著 2026 年國際足協世界盃如火如荼進行，球迷紛紛熱烈為心儀國家隊打氣，IKEA Canada 就此推出以社交平台為先的「Assemble the World」宣傳活動，將日常傢俬、燈飾、擺設、配件及毛絨玩具，拼砌成各國國旗。整個系列合共有 18 面國旗可供發掘，每一面均以色彩繽紛、巧妙搭配的物品精心打造而成——舉例而言，IKEA Canada 對巴西國旗的演繹，便運用了一塊高毛絨綠色地毯、一張黃色摺疊桌，以及多件小型桌面物品，重現出描繪星空的藍色圓盤。每一面國旗均邀請觀眾找出隱藏其中的產品，然後點擊連結，即可購買並於家中重現這些設計。
今年夏天，除社交媒體外，「Assemble the World」亦將延伸至戶外廣告及更多渠道呈現。
英文原文
With the 2026 FIFA World Cup happening and fans loudly supporting their favorite countries, IKEA Canada kicked off a social-first Assemble the World campaign, arranging everyday furniture, lighting, decor, accessories and plush toys into national flags. In all, there are 18 flags to discover, each of which has been meticulously crafted with colorful, cleverly styled items—IKEA Canada's take on the Brazilian national flag, for example, uses a high-pile green rug, a yellow folding table and small tabletop items to recreate the blue disc depicting a starry sky. Each flag invites viewers to identify the products hidden within the design before clicking through to shop and recreate them at home.
This summer, beyond social media, Assemble the World will appear on out-of-home ads, and more.
- 來源
- Trend Hunter
- 發布
- 2026-06-22
- 品類
- Furniture
- 出處
- famouscampaigns, instagram