AI購物助理
Michaels 聯同Google推出AI助理Ask Mike
Michaels 推出 Ask Mike，一個與 Google Cloud 合作開發的 AI 驅動購物助理，提供實時、個人化的手工藝及項目指導。此工具可於桌面版、手機版及 Michaels 應用程式使用，讓購物者可以對話方式描述創作構思，並從這家零售商的線上產品組合中，獲得精選產品推薦。
Ask Mike 以 Gemini Enterprise for Customer Experience 平台打造，支援由派對策劃到刺繡工藝等各種項目的產品發掘需求。自 2026 年 5 月推出以來，此助理已促成近 75,000 次對話，逾 60% 的互動均聚焦於尋找產品。Michaels 計劃於產品頁面直接加入 AI 生成的產品概覽及情境提示。
對購物者而言，Ask Mike 透過將對話式指導與相關手工藝用品連結一起，減少規劃 DIY 項目時的阻力。此工具，反映出零售業更廣泛的轉變——AI 助理正日益支援數碼購物渠道中的產品發掘、個人化及轉化率提升。
英文原文
Michaels launched Ask Mike, an AI-powered shopping assistant developed with Google Cloud to provide real-time, personalized craft and project guidance. Available across desktop, mobile and the Michaels app, the tool allows shoppers to describe creative ideas conversationally and receive curated product recommendations from the retailer’s online assortment.
Built with the Gemini Enterprise for Customer Experience platform, Ask Mike supports product discovery for projects ranging from party planning to punch-needle crafts. Since its May 2026 launch, the assistant has generated nearly 75,000 conversations, with more than 60% of interactions focused on finding products. Michaels plans to add AI-generated product overviews and contextual prompts directly to product pages.
For shoppers, Ask Mike reduces friction when planning DIY projects by connecting conversational guidance with relevant craft supplies. The tool reflects the broader retail shift toward AI assistants that support discovery, personalization and conversion across digital shopping channels.
- 來源
- Trend Hunter
- 發布
- 2026-08-01
- 品類
- Computers
- 出處
- chainstoreage, prnewswire