遊戲化超市推廣活動
Asda Check-Out Challenge 運用懷舊遊戲節目形式
人們常在觀看遊戲節目時，不禁想像自己若成為參賽者會表現如何，而 Asda Check-Out Challenge，將一場類似《Generation Game》風格的競賽，帶到倫敦其中一個最繁忙的交通樞紐。為打造這次體驗式活動，Asda 與 Mail Metro Media 合作，讓 Asda Price——一項對低價及貨品供應的承諾——變成現實。透過這款以遊戲節目為靈感、運用輸送帶進行的遊戲，參加者需要記住多件物品及其 Asda Price 定價，爭奪一份 1,000 英鎊 Asda 禮券的頭獎，以及當日其他隨機獎品。
Check-Out Challenge 競賽的部分內容，將延伸至這家英國連鎖超市的社交媒體頻道，善用大眾對這種有趣、大眾熟悉的遊戲節目形式的懷舊情懷，最終進一步強化 Asda 眾多超值優惠的形象。
英文原文
People often watch game shows and wonder how they might fare as a contestant, and the Asda Check-Out Challenge brought a Generation Game-style competition to one of London’s busiest transport hubs. For this experiential activation, Asda teamed up with Mail Metro Media to bring the Asda Price—a commitment to low prices and product availability—to life. With this game show-inspired conveyor belt game, participants were challenged to memorize objects and their Asda Price to compete for a grand first prize £1,000 Asda voucher and other spot prizes throughout the day.
Elements of the Check-Out Challenge competition will be carried to the British supermarket chain's social media channels, tapping into nostalgia for the fun and familiar game show format, and ultimately underscoring Asda’s many value-focused offerings.
- 來源
- Trend Hunter
- 發布
- 2025-09-25
- 品類
- Creditcrunch
- 出處
- campaignlive, grocerytrader