俏皮蒜香靈感高級訂製時裝活動
Hellmann's 與 Arielle Vandenberg 推廣蒜香蛋黃醬
Hellmann's 是一個以蛋黃醬及調味料產品聞名的品牌，於時尚界最盛大的夜晚，策劃了一場行銷噱頭——邀請女演員兼喜劇演員 Arielle Vandenberg，以一位「不速之客」的身份亮相，身穿一襲靈感取材自公司蒜蓉蛋黃醬（Garlic Aioli）風味的高級訂製禮服現身。此項目直接挑戰此盛事菜單中眾所周知禁止蒜頭入饌的規矩。
Arielle Vandenberg 這身由 House of Hellmann's 設計的雕塑感造型，配以層疊、狀似蒜瓣的球狀元素，模仿蒜頭的形狀，並配以一條閃亮的頸圈項鏈，呼應品牌標誌性的蝴蝶結造型。本質上，此噱頭是對一場高調、講究完美畫面盛事中，濃烈風味食材被排除在外這一現象的一次抗議。
Hellmann's x Arielle Vandenberg 合作，旨在推廣品牌 Flavors 風味系列產品，涵蓋蒜蓉蛋黃醬、辣味蛋黃醬、煙燻辣椒蛋黃醬，以及第戎芥末蛋黃醬。
英文原文
Hellmann's, a brand best known for its mayonnaise and condiment products, staged a marketing stunt at fashion's biggest night by enlisting actress and comedian Arielle Vandenberg to arrive as an uninvited guest wearing a couture gown inspired by the company's Garlic Aioli flavor. The venture directly challenges the event's well-known ban on garlic in its menus.
Arielle Vandenberg's sculptural ensemble, which was designed by House of Hellmann's, featured layered clove-like bulbs that mimicked the shape of garlic and a sparkling choker necklace reminiscent of the brand's signature bow. In essence, the stunt protested the exclusion of bold flavors from a high-profile, picture-perfect affair.
The Hellmann's x Arielle Vandenberg collaboration seeks to promote the brand's Flavors lineup, which includes Garlic Aioli, Spicy Mayo, Chipotle Mayo, and Dijo-Mayo.
- 來源
- Trend Hunter
- 發布
- 2026-05-05
- 品類
- Humor
- 出處
- instagram, hellmanns