超市主題領呔
Aldi Special Ties慶祝成為Z世代新寵配飾
根據 Aldi 的最新研究，超過一半的 Z 世代（57%）表示領帶重新變得時尚，逾四成（41%）更將其作為時尚配飾佩戴，促使 Aldi 推出「Aldi Special Ties」系列。領帶曾經僅屬於企業著裝規範及正式場合的專利，如今已在明星、網紅及高級時裝天橋的推動下，重生為日常生活中的休閒中性配飾。
Aldi 這款限量版 Special Ties 系列，向超市內的特定產品致敬，例如 Nordpak Slightly Salted Butter、Bramwells Baked Beans 及 Professor Peppy（一款深受喜愛的汽水平替產品），而英國合資格顧客若想入手這款獨家搶手的時尚配飾，可參加 Aldi 全新舉辦的比賽，有機會贏得一套領帶。
英文原文
According to new research from Aldi, over half of Gen Z (57%) claim ties are fashionable again, and more than four in 10 (41%) are wearing them as fashion accessories, prompting the launch of Aldi Special Ties. Once strictly a part of corporate dress codes and formal occasions, the necktie has been reborn as a casual unisex accessory for everyday life, popularized by celebrities, influencers and high-fashion runways.
Aldi's limited-edition Special Ties collection pays tribute to specific items from the supermarket, like Nordpak Slightly Salted Butter, Bramwells Baked Beans and Professor Peppy (a beloved soft drink dupe,) and eligible shoppers in the UK who want to get their hands on the exclusive and coveted fashion accessories can enter to win a set of neckties through a new competition from Aldi.
- 來源
- Trend Hunter
- 發布
- 2026-08-13
- 品類
- Hipfashion
- 出處
- aldipresscentre