惡搞香水廣告
Aldi 香水廣告挑戰高價設計師香水
就香水而言，較高的售價未必保證更出色的香氣，而 Aldi 全新推出的香水廣告，正正透過戲仿設計師品牌香水廣告，凸顯這一點。此廣告靈感取材自經典奢華香水宣傳活動，取景於一個熟悉的場景，由一位容易分心的店員 Dave 擔綱主演。
根據 Aldi 一項研究調查，67% 英國人認為，較平價的香水及鬚後水，比奢華原裝品牌氣味更佳，超過一半受訪者更表示，噴上平價香水時，比噴上設計師香水收到更多讚美。對於希望在不花大錢的情況下，仍能感受並散發最佳狀態的消費者而言，Aldi 近日推出三款全新 Lacura 男士香水，以奢華香調呈現，售價僅為設計師品牌替代選擇的一小部分。
英文原文
When it comes to fragrance, a higher price tag doesn't guarantee a better scent, and the new Aldi Fragrance Advert calls attention to this by spoofing designer fragrance ads. Inspired by classic luxury perfume campaigns, the Aldi Fragrance Advert is set in a familiar place and stars an easily distracted store colleague, Dave.
According to a research study from Aldi, 67% of Brits believe cheaper perfumes and aftershaves smell better than luxury originals, and more than half say they’ve received more compliments wearing affordable fragrances than designer scents. For shoppers who want to feel and smell their best without breaking the bank, Aldi recently dropped three new Lacura men’s fragrances with premium scents at a fraction of the cost of designer alternatives.
- 來源
- Trend Hunter
- 發布
- 2026-06-11
- 品類
- Fashionformen
- 出處
- aldipresscentre