AI 老化高層形象搞笑廣告
AiCandy 的 Energym 廣告將科技大亨重新塑造成健身教練
比利時視頻初創公司 AiCandy 推出一則惡搞廣告，構想 2036 年一間名為 Energym 的健身室，人類需靠踩單車及划船機發電以供人工智能使用，並登場了經人工智能加齡處理的 Elon Musk、Sam Altman 及 Jeff Bezos 形象。創辦人 Hans Buyse 及 Jan De Loore，於 2025 年推出 AiCandy 後首度發布這段短片，旨在藉由運用視頻生成技術，凸顯人工智能對能源的龐大需求。
這段長達 40 秒的短片，將健身文化的視覺元素，與關於失業及人生意義的諷刺對白台詞融合在一起，並刻意呈現大眾熟悉的科技界人物年老後的形象，藉此強化整個概念。創作團隊運用動態設計及生成式視頻工具，打造這些加齡後的人物形象及電影感十足的健身房場景，其後將短片發布至 Instagram 及 X 平台，累積數以百萬計的觀看次數。
對消費者及創作者而言，這則 Energym 廣告作為一個文化接觸點，透過運用生成式視頻，激發外界對人工智能社會成本及噱頭價值的討論，因而具有重要意義。這則廣告的爆紅程度，展現出合成媒體如何能將面向未來的焦慮情緒，濃縮為精簡、易於分享的敘事，同時亦為小型製作室帶來業務查詢的商機。
英文原文
Belgian video startup AiCandy released a spoof advertisement that imagines a 2036 gym called Energym where humans pedal and row to generate power for AI, featuring AI-aged versions of Elon Musk, Sam Altman and Jeff Bezos. The founders, Hans Buyse and Jan De Loore, debuted the clip after launching AiCandy in 2025, and designed it to highlight AI's energy appetite while using video-generation techniques.
The 40-second Reel blends fitness-culture visuals with satirical voice lines about job loss and purpose, and it intentionally portrays elder versions of familiar tech figures to underline the concept. The founders leaned on motion-design and generative video tools to craft the aged likenesses and cinematic gym scenes, then circulated the clip on Instagram and X where it amassed millions of views.
For consumers and creators, the Energym ad matters as a cultural touchpoint that uses generative video to spark debate about AI's social costs and spectacle value. Its virality shows how synthetic media can frame future-focused anxieties in compact, shareable narratives while also driving business inquiries for small studios.
- 來源
- Trend Hunter
- 發布
- 2026-03-06
- 品類
- Viral
- 出處
- businessinsider