電影敘事風格手袋宣傳
Balenciaga《A New York Minute》影片由 Sarah Pidgeon 主演
Balenciaga 發布 2026 早秋系列宣傳短片《A New York Minute》，由演員 Sarah Pidgeon 主演，全程於曼哈頓實地取景拍攝。透過這部影片行銷廣告，這個高級時裝品牌以一套模糊日常生活與刻意製作邊界的後設敘事結構，展示其 Le City、Le 7 Bowling 及 Rodeo 手袋系列。
《A New York Minute》記錄 Pidgeon 飾演的角色，經歷各種紐約日常活動，例如取回乾洗衣物、穿梭於繁忙的十字路口，以及乘搭計程車回家，然而隨著製作團隊及攝製機械逐一映入眼簾，每個場景其後均揭曉是精心編排的拍攝現場，打破第四面牆，揭露電影製作的幕後過程。此敘事更進一步疊加這層後設結構——安排 Pidgeon 的角色，於街上偶遇一個虛構的浪漫喜劇劇組正在拍攝，而該劇組的主角，同樣手挽著相同款式的 Le City 手袋。
英文原文
Balenciaga has released its Pre-Fall 2026 campaign film titled 'A New York Minute,' starring actor Sarah Pidgeon and shot entirely on location in Manhattan. With this video marketing ad, the high-fashion label is showcasing its Le City, Le 7 Bowling, and Rodeo bags within a metanarrative structure that blurs the boundaries between everyday life and staged production.
'A New York Minute' follows Pidgeon's character through ordinary New York activities such as retrieving dry cleaning, navigating busy intersections, and taking a cab home, yet each scene is revealed to be a carefully orchestrated shoot as the production crew and cinematographic mechanics become visible, breaking the fourth wall to expose the filmmaking process. The narrative further layers this metanarrative by having Pidgeon's character encounter a fictional rom-com crew filming on the street, whose protagonist carries the same Le City bag.
- 來源
- Trend Hunter
- 發布
- 2026-06-18
- 品類
- Commercials
- 出處
- lesfacons