塗鴉風啤酒包裝
1664 x André Saraiva 推出全新繽紛聯乘
1664 x André Saraiva 的合作，為這款啤酒推出全新設計「標籤及包裝，融入 Saraiva 的塗鴉風格，呈現出彷彿直接噴漆於現有 1664 酒瓶及周邊產品之上的效果——此次合作旨在成為一項全球性計劃，將 Saraiva 的藝術風格，帶到 1664 全球各個關鍵市場，並突顯創造力及個人主義的主題」。
André Saraiva 是一位「法瑞混血塗鴉藝術家兼企業家，以其筆下角色 Mr. A 聞名——這個角色擁有圓臉、燦爛笑容及眨眼的形象，通常以鮮艷的粉紅色呈現」。這個角色，已成為多個城市街景中一個引人注目的元素，並將出現於 1664 酒瓶及酒罐之上。
整體而言，1664 x André Saraiva 的這次合作，旨在將當代藝術元素，與啤酒品牌塑造融為一體，呈現出一種反映藝術表達及文化參與精神的全新包裝方式。
英文原文
The 1664 x André Saraiva collaboration introduces a new design for the beer's "labels and packaging, incorporating Saraiva's graffiti style to appear as if spray-painted directly onto the existing 1664 bottles and merchandise—This partnership is intended to be a global initiative, bringing Saraiva's artistic style to 1664's key markets worldwide and highlighting themes of creativity and individuality."
André Saraiva, a "French-Swedish graffiti artist and entrepreneur, is recognized for his character, Mr. A, which features a round face, wide smile, and winking eye, often in vibrant pink." This character has become a notable element in urban landscapes across various cities and will be featured on the 1664 bottles and cans.
Overall, the 1664 x André Saraiva collaboration aims to blend elements of contemporary art with beer branding, presenting a fresh approach to packaging that reflects a spirit of artistic expression and cultural engagement.
- 來源
- Trend Hunter
- 發布
- 2024-09-13
- 品類
- Graffiti
- 出處
- prnewswire, 1664blanc